Privacy Policy
Last updated: February 10, 2026
1. Introduction
TrueLine Bets ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our sports betting analytics platform ("the Service") at truelinebets.com.
By using the Service, you consent to the data practices described in this policy. If you do not agree with the practices described herein, please do not use the Service.
2. Information We Collect
2.1 Information You Provide Directly
- Account Information: Email address and password when you create an account
- Betting Data: Bet details you enter including sport, selection, odds, stake, sportsbook, market type, date/time placed, settlement results, and notes
- Bankroll Information: Starting bankroll amount (stored locally in your browser)
- Payment Information: Billing details when you subscribe to a paid plan (processed entirely by Stripe; we do not store credit card numbers)
- Communications: Any information you provide when contacting our support
2.2 Information Collected Automatically
- Usage Data: Pages visited, features used, click patterns, and time spent on the Service
- Device Information: Browser type, operating system, device type, and screen resolution
- Log Data: IP address, access times, referring URLs, and error logs
- Local Storage: Preferences such as bankroll settings stored in your browser's local storage
2.3 Information from Third Parties
- Authentication Provider (Supabase): Account session data and authentication tokens
- Payment Processor (Stripe): Subscription status and billing history (not credit card details)
- Odds Data (The Odds API): We fetch live odds data from third-party providers; this does not include your personal information
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve the Service
- Process your account registration and manage your subscription
- Analyze your betting data to generate performance analytics, pattern detection, and AI recommendations
- Display personalized dashboards, statistics, and insights
- Compare odds across sportsbooks and surface value opportunities
- Process payments and manage billing through Stripe
- Communicate with you about your account, service updates, and support requests
- Monitor and analyze usage trends to improve the Service
- Detect, prevent, and address fraud, abuse, and technical issues
- Comply with legal obligations
4. Data Storage and Security
Your account and betting data are stored securely using Supabase, which provides encrypted database storage with row-level security (RLS) policies. This means your data is accessible only to your authenticated account — other users cannot access your betting records.
Bankroll settings are stored locally in your browser's localStorage and are not transmitted to our servers. Payment processing is handled entirely by Stripe, and we never receive, process, or store your full credit card number.
While we implement commercially reasonable security measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.
5. Data Sharing and Disclosure
We do not sell your personal information or individual betting data. We may share information in the following circumstances:
- Service Providers: We share data with third-party services that help us operate the Service, including Supabase (database/authentication), Stripe (payment processing), and Vercel (hosting). These providers are contractually obligated to protect your data.
- Aggregated Data: We may use and share aggregated, anonymized data that cannot reasonably identify you for internal analytics, research, and product improvement.
- Legal Requirements: We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, safety, or property, or the rights, safety, or property of others.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
6. Data Retention
We retain your personal information and betting data for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain it for legal, accounting, or compliance purposes. Aggregated, anonymized data may be retained indefinitely.
7. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data (subject to legal retention requirements)
- Data Portability: Request your data in a structured, machine-readable format
- Opt-Out: Unsubscribe from marketing communications at any time
- Withdraw Consent: Where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us at privacy@truelinebets.com. We will respond to your request within 30 days.
8. Cookies and Tracking Technologies
The Service uses essential cookies and local storage for authentication, session management, and storing your preferences (such as bankroll settings). We do not use advertising cookies or third-party tracking pixels. We do not serve advertisements on the Service.
You can control cookie settings through your browser preferences, but disabling essential cookies may affect the functionality of the Service.
9. Children's Privacy
The Service is not intended for individuals under the age of 18 (or the legal age of majority in your jurisdiction). We do not knowingly collect personal information from minors. If we become aware that we have collected data from a person under 18, we will take steps to delete that information promptly. If you believe a minor has provided us with personal information, please contact us at privacy@truelinebets.com.
10. Canadian Privacy Law Compliance
TrueLine Bets is operated from Saskatchewan, Canada. We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. You have the right to access and correct your personal information, to withdraw consent for data processing, and to file a complaint with the Office of the Privacy Commissioner of Canada.
11. International Data Transfers
Your data may be processed and stored in jurisdictions outside of Canada, including the United States, where our service providers operate. When data is transferred internationally, we ensure appropriate safeguards are in place through contractual obligations with our service providers.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the Service, or applicable law. We will notify you of material changes by posting the updated policy on this page with a new "Last updated" date. Your continued use of the Service after changes are posted constitutes acceptance of the revised policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
TrueLine Bets
Privacy Officer
Email: privacy@truelinebets.com
Website: truelinebets.com